In order to make it easier for you to understand the internal logic of the article, I will explain the writing ideas. In the second part, starting from user needs and solutions provided by other products, analyzes user pain points, and leads to the market entry point of NetEase Aesthetics. In the third part, according to user needs and combined with its positioning, the core Buy email list usage scenarios are listed to see whether its functions are in place as a whole. In the fourth part, analyze the design of its core function "combination". Because the problems exposed in the analysis of the third and fourth parts are all related, they are integrated, and individual suggestions are put forward in the fifth part from different aspects.
In addition, in the article, I mentioned that some functional designs are not reasonable enough. In fact, as a newcomer, my level is limited, and there are limitations in what I may see and what I consider, but I try not to speculate out of thin air, I hope to be able to logically push my point of view, and please correct me if I am wrong.
This analysis focuses on Netease Aesthetics, a beauty community product that was launched in December 2016. According to its positioning and user needs, it analyzes its core usage scenarios and functions, and refers to competing products such as Beauty Cultivation, Mei Ya, and Beauty Experience. , explore how to improve the optimization to achieve its goals.
Note: Many readers may not have used this APP, so let's put a few welcome pages and main interface first, so that everyone can have a general idea. Don't be afraid, gay men, keep reading.