Compared to last year, there has been a 25% increase in the number of consumers searching for local information while on the go, away from home or at work, according to LSA's 2015 Local Search Report and Thrive Analytics. Today, the majority of cell phone searches Shadow Making for local information (52%) occur while consumers are either in the car or away from home or work. Local businesses need to reach consumers on the go and use location-based mobile marketing strategies, such Shadow Making as those geo-targeted ads that entice consumers to call. 4. Provide only one response option: call the business In today'ssociety, a common problem is TMI - too much information.
We are faced with too many decisions that impact our ability to make other decisions. Leaders like Steve Jobs and Mark Zuckerberg Shadow Making wear the same outfit of dark t-shirts and jeans to avoid wasting unnecessary energy deciding what to wear, instead of just focusing on the important decisions. The phenomenon has been defined as . Providing consumers with simple, unique calls to action takes the guesswork out of making another decision about how to contact a business. Ads that only Shadow Making offer one option – a phone call – eliminate the clutter, which can drive higher engagement with the ad. And mobile, with its limited screen space, small ads, and mobile audience, is perfect for driving Shadow Making conversions with an immediate response. DialogTech provides the following tips from its Click-to-Call Playbook when using Call-Only Ads: Different keywords generate different types of actions. Be sure to only bid on keywords that have historically generated calls, as opposed to other actions.
Make it clear that the action to be taken is a call, using announcement text such as or alk to a consultan Call Make sure keywords and ad text are driving the right types of calls, such as new customers or new business calls, as opposed to customer service or general information calls to optimize those bids . Don't make the mistake of running Call-Only ads outside of business Shadow Making hours or when phones aren't busy. 5. Know where your calls are coming from If you don't attribute calls from mobile ads, you can't optimize your spend because you don't know where those calls came from or accurately determine which ads generated the calls, leads, and income. Failure to attribute resulted in a 49 percent lack of conversions, per DialogTech. While tracking your calls might seem like an obvious strategy, according Shadow Making to the Local Search Association and Thrive Analytics 2015 Outlook SMB report, only 10% of SMBs use call tracking, down from 16% in 2014. Dynamic Number Insertion (DNI) is a technology that replaces selected phone numbers in digital media with unique phone numbers for each platform.