You don't just want engaged employees, you want educated employees. Respondents to the Gallup poll above indicated that learning opportunities played an extremely important role in their decision-making process regarding applying for a job vacancy. The same is true for active employees. Candidates are not the only group that cares about the trajectory of careers. One of the reasons why millennials are so quick to leave one employer for another is simply that buy email list nothing is done to encourage them to move up the career ladder. Education programs are a means of nurturing both audience groups.
While traditionally the role of developing and delivering career educational materials and company information falls to human resources, the human buy email list resources department must view marketing teams as a valuable collaborative partner in business initiatives. education. By providing internal teams with the same product briefs, demo materials, and case studies that content marketers already distribute to sales teams and potential customers, employees will have a better understanding of current business goals and the tone your brand when it shows up to others. public.
Additionally, repurposing this content to serve buy email list as a useful educational and reference resource on branding not only helps your employees and HR members, but also greatly benefits the role of the content marketer by showcasing the value and the immediate impact of content across the organization.If your organization is truly dedicated to building a solid library of content assets dedicated to acquiring and retaining your on-going talent, you can even create a series of content highlighting responsibilities and roles. company-wide impact of specific roles.