Why does ABM (account-based marketing) not work well, even though there is a mechanism for acquiring customer data and the data is acquired on a daily basis? The "answer" lies in the way of thinking that MA originally has. In this seminar, we will guide you on the basic knowledge to practice ABM, preparation for data utilization, and how to use MA.
After reorganizing the themes of MA and ABM, which tend to be talked about the same, why is it said that ABM is highly effective? I will explain Industry Email List three important points in working on ABM based on MA consulting experience. Lecturer: Mr. Satoshi Takahashi, manager of Underworks Co., Ltd. 16:05〜16:10 rest 16:10〜16:45 Part 2: What is the method of mass-producing hot leads with the precipitation of priority approach companies and digital marketing? In order to realize.
ABM that allows BtoB companies to efficiently mass-produce leads, (1) Segregation of priority approach companies derived from customer data attribute trends, (2) Strengthening of SFA/MA data infrastructure, (3) For BtoB companies using DMP and SNS Here's how to get your leads. Lecturer: Mr. Daiki Yoshikawa, Executive Officer, Management Strategy Team, Landscape Co.