Lately, it seems like I can't talk to anyone in my field without hearing a single question: “How do I find a good VP of growth?” And I understand. Finding the phone number list right VP of Growth can mean the difference between a company achieving its goals and one that fails time and time again. It's such a common problem that Lever's research suggests it takes 192 candidates to recruit a single phone number list marketing person — far more than is needed to fill a designer, engineer, or data scientist role.
Fortunately, I have a lot phone number list of experience in this area. So whether you're trying to find a VP of growth or filling another marketing or growth-related role, check out my tips below for optimizing your recruiting process.
What is a Growth VP?
You can't hire a great VP of Growth until you know exactly what one can do for you and your phone number list business. Essentially, a growth VP is someone who tries to drive all of your numbers to the right. This doesn't just mean paid ads or SEO. A VP of growth might specialize in optimizing your sales process, products, referral programs, or content. Basically, they phone number list use every possible tool and tactic to figure out how to grow a business faster.
Interviewer Matias Honorato also noted that at the phone number list time of writing, 2,130 companies on AngelList are looking to fill a growth role. In competitive digital environments where even the smallest increments of growth can mean the difference between success and failure, it's easy to see why this feature has become so essential for phone number list modern businesses.
How to Find Your Next VP of Growth
Every company is different, which means every recruitment process is different, and the phone number list requirements for each VP of Growth position will also be different. With that in mind, here are some recruiting approaches that have worked well for me and my friends. Choose the ones that best suit your business.
Ask for references
It sounds simple. And it seems lazy. But if you know someone who is connected in the tech and startup spaces, you ask for referrals. It's one of the best ways phone number list to recruit new employees no matter what, whether you're looking for someone to cook for you or phone number list to become your new VP of Growth. But you'll never know unless you ask for a recommendation:
Find suitable candidates
If you don't know anyone who can make a recommendation for you, you can source candidates phone number list on your own. One of my favorite ways to do this is to go to LinkedIn, find my competitors and see who works for them and who has a specific growth title. Depending on what you find, you can expand your search to anyone who works in your space with a growth title, even if they are not employed by a direct competitor.