That is precisely what they argue from Instagram after it was spread that it will remove the IGTV button from the main viewer of the app to phone number list which its subscribers have access. For those who are frequent in the social network, you will remember that the direct access to IGTV appeared next to the button for Direct, but as of now it has disappeared. The phone number list reason why this happens is because almost no one used it, at least that is how they express it from the application itself. “As we work to make it easier for people to create and discover content on IGTV.
We've learned that most users find content on IGTV through the news feed, the IGTV channel in Explore, from the creator profiles or through the phone number list dedicated app. (…) Very few users click on the IGTV icon in the upper right corner of the Instagram application”, Instagram spokespersons explained to TechCrunch, the medium that released the news. This does not mean that IGTV will disappear, but now it will no longer have a direct access, apparently Instagram will continue to present this type of content through the feed of the lizards and Explorer. Actually this vertical video tool has not been as successful as expected.
IGTV launched about two years ago with a mission to rival YouTube, but it never really got off the ground. According to phone number list various sources, the independent Instagram app has been downloaded by just over 7 million of the more than one billion users since its launch, moreover, it has not attracted advertisers as expected and, in fact, this was one of its purposes, let us remember that last year it launched creators with the phone number list aim of promoting its use, but with few results. This can be considered a failure, in a context in which Instagram is committed to audiovisual content that connects with young audiences.