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TS Peter
Apr 04, 2022
In Welcome to the Forum
Investing resources to encourage your customers to recommend your business will pay off very well. This is not mere speculation. In the employee contact list Gartner's report, "CMO Insight: Build a Powerful B2B Customer Reference Program for Loyalty and Profits" (full content available for Gartner clients), analyst Adam Sarner empirically demonstrates that increasing customer referrals: Increase profits Reduces selling costs Gives credibility to employee contact list your brand In a big box world, competing with Amazon.com is like entering a boxing ring with Muhammad Ali, one hand tied behind his back. Don't be offended...but I wouldn't bet on you. Big companies usually dominate in price, quality and convenience in today's market. But, smaller and more flexible companies still have to employee contact list a significant advantage over larger incumbents. Many customers choose who they do business with based on customer experience (CX) rather than price, quality and convenience. And when it comes to creating the kinds of customer experiences that result in purchase, return purchase, and recommendation, the lighter you are, the better you are able to employee contact list flutter like a butterfly and swoop. like a bee. Excellent customer experiences, along with a well-executed customer loyalty program. Will give your small business the edge. Building customer loyalty pays dividends. Ideally, your customer retention efforts will do to employee contact list more than retain customers; you want your customers to recommend you to their friends, family, and followers. This should be a high priority and then turn loyal customers into employee contact list brand advocates. This is why you need a customer loyalty program. A good customer loyalty program consists of three parts: 1. Choice of targets and definition of baselines 2. Build loyalty 3. Measure results I will go into all three parts in more detail below. But first, let's take a look at Customer Loyalty Software (CLS).
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TS Peter

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